About Andre

I’m Andre L. Vaughn and I help businesses, creators and entrepreneurs magnify their brand messages through digital marketing.  My mission is to help you increase sales and audience growth by having a well planned digital marketing strategy.

Here’s A Little About My Story:

Around 1997, I learned how to install small DBS satellite systems. I saw this sector becoming huge and steadily growing so I decided to start a satellite installation company.

I learned the ins and outs of being a small business owner and did pretty good for about 6 or 7 years.  

The one thing that didn’t quite resonate with me fully was marketing my business but later I understood why.  I was doing some of the exact same things that the ‘Big Boys’ were doing but failed miserably doing so.

I didn’t understand my market at the time and was shelling out every dollar that came into the business by wasting it testing a few traditional marketing methods on a not so creative budget. Needless to say it didn’t last forever but I learned a lot through that experience.

I realized if a strategic plan was in place that my business would have grown tremendously year over year. 

In 2006, my life changed for the better when I became a husband and a father.  This altered everything for me in a positive way.  

At this point, I was still in the satellite business but on my way out so I decided to go back to school around 2007.

I was very fortunate to attend and subsequently graduate from the University of Missouri-St. Louis with a BS in Information Systems and a BS in Business Administration in 2010.

During those years I became more knowledgeable about digital marketing platforms and strategies but most of all keep up with the changes of fast-developing mediums.  I learned as much as I could about effective digital marketing such as search engine, blogging, social media marketing, video & email marketing, paid advertising, mobile concepts, podcasting, etc.

I quickly noticed how businesses could benefit from using these methods to grow their audiences and sales. I studied for hours on how to implement this technology to enhance the growth prospects of  businesses, creators and entrepreneuers. 

What’s really exciting is the cost-effectiveness and ease of implementation for each marketing channel when going in depth. 

Being so enthusiastic about the medium, I become a first time author with “Social Media Simple Marketing” in 2016.

Wanting to help others on a personal level I wanted to share business and life experiences by contributing to sites such as Addicted2Success, The Good Men Project and Arianna Huffington’s Thrive Global.

Also in 2019, I founded CASYM Marketing where we execute digital marketing consulting for credit unions.

Today I’ve developed into being a problem solver by combining core aspects of digital marketing like data-driven marketing (conversion rates) and traditional marketing with other methods such as storytelling to convert audience growth into leads and sales.

And that’s why I founded and created Andre L. Vaughn Dot Com

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