Technology is fast-paced, to say the least as everyone knows, and takes time to adapt to it regardless of the size of a company. Putting your organization in a winning position while using new technologies with digital marketing could be the difference between being an industry leader and suffering a slow demise.
If you have been wondering about the top digital marketing trends such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality, Voice, etc. then you should at least understand how they could be implemented in your business. There are many questions to be answered regarding how they may affect your entire business. Do you have ANY idea of how your customers will be affected by each of these as well?
A Few Other Questions To Consider If You Are Wondering What’s Coming In Digital Marketing:
1. Is There A Plan In Place To Adapt To Fast Changes?
As a leader of your organization (regardless of size), you should have a plan in place for all marketing aspects of the company even if it’s traditional. One of the problems that larger companies have is the communication channel in order to make a snap decision. Be sure to know how information is channeled via your marketing team.
What if someone on your team wants to test a new application that uses Artificial Intelligence (AI) to grow your audience on Instagram? Can that person make the decision or will it be better if plans were in place to get fast approval from the proper stakeholders? Planning for the future of digital marketing will make the entire business ready for changes to come.
2. Are Funds Allocated To Grow Your Team?
Times are so much fun when your company has grown leaps and bounds and achieving the success that was envisioned from the beginning. When the company starts looking like a well-oiled machine then everyone tends to be happy. It might be time to grow certain departments to hop on the upswing wave and this may include your marketing team.
Imagine being in an industry where the competition is fierce and you are the second coming of whatever great company that you can think of (for storytelling purposes…LOL). Your marketing team comes to you about the latest trend where a Machine Learning (ML) app can integrate with your email subscribers to convert sales at a 65% better rate than before.
Two problems occur: 1) You don’t have the manpower with the skill set to implement this 2) Someone didn’t budget for this correctly because of a miscommunication in the accounting department. The result could be a 6 to 8-week halt on this project if your company isn’t capitalized well (also with the assumption that financing isn’t an option).
3. Any Uncertainty Whether The New Technology Will Fit?
You might be a company where digital marketing isn’t a big deal because you have an infinite amount of Facebook fans that fit your company’s mission or so you think. You post something on FB and you get some engagement (not much) and you’re happy with that because you just don’t know any better but satisfied nonetheless.
Let’s just say that at some point soon after you come to the realization that your potential customers are consuming content differently such as Virtual Reality (VR) or other digital marketing trends. But your team is confused about how this is possible and more importantly bewildered as to creating content utilizing VR.
Remember this about any business: IT’S ABOUT YOUR CUSTOMER AND NOT YOU ALWAYS! Most of you know that but sometimes we can stray away from this very simple point. Stick to the basics of how important your customers are for your business at all times and you will be able to figure this out eventually no matter what happens.
4. How Will You Get Everyone Onboard?
Getting your entire organization to agree on something and “move the needle” can be a daunting task regardless of the firm’s lifecycle. In case you haven’t noticed, we all are different in almost each of the things that we do. We think differently which has its perks and detractors too believe it or not.
Starting a company podcast or creating other content for Voice such as Alexa or Google should be a huge focal point. This isn’t coming because it’s already here in terms of the technology and your current and potential customers are dialed in. Now your team may not be as excited to implement these but every indication is telling you otherwise.
Getting everyone to agree on something isn’t likely to happen at all. What’s important is gathering information from and to the RIGHT people and that doesn’t mean just the people who will agree with you either.
5. Are You Considering Outsourcing Digital Marketing Tasks?
Much of the technology discussed is fairly new regardless of the skill set needed but in order to compete you have to understand it. Content consumption will keep changing and sometimes it’s easier to outsource the tasks to people who comprehend it better while possibly freeing up time for your team to do other assignments. It also can be a cheaper way to accomplishing some newer skills because other people specialize in them and could do a much better job for your business.
Video editing, podcast post-production, transcriptions, and many other important tasks can be outsourced. Many of these people you can hire for contract, part-time, or even full-time depending on your needs.
Do You Have Any Concerns About Digital Marketing And The Future Of It?
Check Out This Helpful Content:
21 Top Digital Marketing Trends For Business (2022) [Article]