TikTok Vs YouTube Shorts [Episode 26]

Digital Marketing Creators Podcast Episode 26

We are putting two of the hottest short-form video content providers against each other in TikTok Vs YouTube Shorts in Episode 26.  There are many pros and cons to both TikTok and YouTube Shorts but we go in-depth about two of the most used social media platforms in the world.  With TikTok being mainly an interest-based platform and YouTube being a recommendation-based algorithm, we get down to some very important variables as to why both are viable now and for the formidable future. Tell us what you liked or disliked about Episode 26 in our Private Facebook Group!

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Resources Mentioned In Episode 26

Pew Research | Smart Insights | DataReportal | Washington Post | LifeWire  [Articles]

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In this episode of the Digital Marketing Creators Podcast we're going to discuss TikToc versus YouTube shorts. Stay tuned.

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies, and now your host Andre Vaughn.

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There has been a wave of success in short form, video content, especially on platforms, such as Tik Tok, YouTube shorts, Snapchat, Instagram reels. Facebook even has reels. And Pinterest has idea pins. Now, there has been a huge, huge, huge user growth in these especially tick tock, I'm looking at looking at a chart here and I'm gonna leave the chart and there's a lot information I'm gonna give you in terms of numbers. In this episode, I'm gonna leave all of that in the show notes.

This is from Smart Insights, they actually actually got this, the source actually got this from E marketer, April 20, what April 21, the year 2121. And it says us social network user growth by platform. This is for the pandemic year, the pandemic years of 20 and 21 Tick Tock 87% in 2020 That was the growth of that platform. Actually, right behind that was Reddit. They have a few others here. 2021 was 18% but just that growth right there that 87% was huge.

For Tiktok this article has so much and there's a lot of numbers in it. I'm not going to go through everything but another thing that stuck out to me here is so there's a charter says social media users versus total population it shows what countries use social media the most I thought it was gonna definitely be in the US but um, it says Northern Europe 84% Northern America, which is US and Canada 78% South America 78% as well, those numbers kind of jumped out at me. And there's an article from actually this the source is HootSuite.

Where I got it from is a site called data report report. l.com. And I'll leave it in the show notes also talks about the world's most use social platforms, the world's most used social platforms and as Facebook, YouTube, Whatsapp, Instagram WeChat and then tick tock then right after that, it's Facebook and there's a few other ones, a few others that I haven't heard of, and then you know, it has all the other ones that you heard of Twitter to Pinterest is Reddit. It adds some that's probably us in other other countries other than the US. I'm sure that stood out. In the same article it talks about the social media platform audience overlaps like Tik Tok users says 87 What not 83 Almost 84% of people on Tik Tok also use Instagram. It doesn't give a specific number on the shorts platform that YouTube shorts.

But it says YouTube users what's their highest number 79% YouTube users use Facebook but it has all the different social media platforms on here and in that Regardless the audience overlap, but real quickly, here's a here's another article article also says in June just over a year after shorts debuted on YouTube. In 2021, the company announced that the short form video platform hit 1.5 billion monthly users. And that was TechCrunch. Topping Raval, YouTube, 1 billion monthly users also says YouTube shorts and I'm kind of talking about the differences a little bit so I'm a real these off to you. shorts off for 60 seconds scroll were the videos in the same vein content is Tiktok and Instagram Rios. But the platform has its fair share of differences from the clock app.

And here's some key differences between YouTube shorts and Tik Tok and I'm gonna go to a couple other articles. Also, video length. Tick tock allows users to post videos up to three minutes long and has even tested 10 minute videos. I'm not sure if if everybody has I don't think everybody has 10 minute videos right now. No, I do remember when they started testing those but I'm not sure if I'm sure you probably have to. If it's available you you may have to have some type of meet some type of threshold before it actually gives you the ability to run 10 minute videos but se shorts only allow creators to post videos up to 60 seconds long since the platform is meant to complement YouTube's long form content, which makes sense also, editing options Tiktok offers more extensive editing options such as its AR filters and voice effects shots only offer users to alter video settings like brightness and temperature but HootSuite notes that shorts offers tic tac esque features like green screen as far as the message in a major social component of tic toc is the ability to send videos and messages within the friends app.

Those shorts are shareable via texts and other social media channel shorts does not offer in app direct messaging. Though you can use audio from other YouTube videos and your shorts Tik Tok popular features like duet stitches and QA stickers are not available on shards. Similar to tic TOCs coveted creator for fun YouTube has a short fun that rewards creators with a top monthly engagement stats. But in addition to the creators fond Tiktok offers features like gifts and tips for creators to receive money. Like I mentioned on tick tock, you know, it's maximum 10 minutes videos of fast they're brief.

The the UI immediately delivers new videos based on an algorithm and tick tock nearly 1.4 billion monthly users right now shows probably closer to half a billion if not over half 1,000,000,001 One and a half billion monthly active users, YouTube videos. They vary in styles and length that you have focuses on subscriptions and recommendations. Creators of pay from advertising I mentioned that 2.5 billion monthly active users. So remember, this is the whole YouTube platform where these numbers come from. It says YouTube and Tiktok are large, which your social media and video platforms. But one thing is clear YouTube leads to tick tock versus YouTube rivalry, at least in terms of users.

Now with supported devices and Abell availability both are nearly universal. So tick tock, which launched as an app for mobile devices. Now it's available as a website, whereas YouTube launched as a website. But now YouTube is available as an app for mobile devices. Also available on tiktoks Also available most smart TVs wow, I haven't I don't think I've seen it have some smart TVs a mile. I don't think I've seen that maybe that's on the new TVs and I do have YouTube on on my smart TVs. Tic Tac is best for vertical videos. YouTube is best for horizontal videos. Both have different origins. And as you can see both companies have put effort into expanding the reach of their platforms. The algorithms for both of these are tremendous.

Quick break in the episode I want to talk about a resource page that I put together with a lot of helpful things on our something much different than the show notes. So SAS things such as our ebooks and audio books, a whole bunch of other resources with affiliate links and things like that. So make sure you check that added digital marketing creators.com forward slash resources, digital marketing creators.com forward slash resources. Check it out. Back to the show.

Here's a little bit about the reach and audience. Tick tock is big YouTube is huge. Tick tock nearly 1.3 billion monthly viewers. Very popular in Mexico, Mexico, the US and Nigeria. Wow. Year over year growth around 40%. YouTube, on the other hand, over 2.5 billion monthly views popular in India, the US and Indonesia. The Euro year over year growth is slowing. And the reason like I said with tick tock the year over year growth is around 40%. The reason for that it's a newer company, tick tock is it slowing because obvious reason it's an older platform. And it says though the types of content kinda does a contrast with that. Tick tock goes for via virality so it goes for viral that's why the algorithm is so big. So you can make a video on Tiktok you can make 10 videos on Tiktok Well, eight of them can have an average of 100 views.

And you can have one that has a million views and the other may be 50,000 views. It says tick tock the maximum the most I'm sorry, most videos are less than a minute most videos are brief and to the point videos can be any late with YouTube as YouTube as a whole. Most videos are around two minutes long. That's the the long form content but very wide variety of video content on YouTube. The users, the user experiences tick tock as far as YouTube goes for subscriptions. On Tik Tok the UI is focused on quickly delivering a new and engaging video. individual creators can be difficult to follow works best on vertical display.

YouTube, the UI is focused on subscription and recommendations. individual creators are easy to follow works best on horizontal displays. Alright, here's a little bit in terms of the Creator experience. So you might want to take a listen to this tic TOCs creative fun falls behind YouTube's revenue share. On tick tock most creators publish with the platform's video tools on YouTube, most creators make videos with third party software on tick tock, the focus is going to be on views to sustain a channel focus on gain subscriptions to sustain a channel that's why people always worried about how many subscribers that you have tick tock creators are paid from a shared fund on YouTube, the creators have paid a cut of the advertising revenue, here's another thing on tick tock the minimum of 100,000 views in the last 30 days gets you paid YouTube, a minimum of 1000 subscribers, you have to have 1000 subscribers to get paid.

So I'll read that again on tick tock, you have to have 100,000 views in the last 30 days to qualify for the Tick Tock creators fun and on YouTube, you have to have a minimum of 1000 subscribers has also 4000 watch hours that you must have also on YouTube that it's not in this particular article that I was winning, that I'm sorry that in this particular article that I was reading, and this is from life wire. So I'll leave the article in the show notes. And you know, they kind of pick a winner and all that stuff. It's really not about that, for me, both platforms you should be on especially right now.

And the reason for that is, you know, the popularity the you know, algorithm algorithmically you should be on it because the exposure right now is huge for creators, but as far as I'm concerned, it's it's not tick tock versus YouTube. You could you could if you feel comfortable on one platform you could go for one platform me I'm going to be using both platforms because I've managed my time enough to where I can do that and I understand both platforms also a key difference I've learned also is back when I guess when when tic tock like in 2020 you could you know take the content from your YouTube and immediately upload it on your you know your YouTube shorts and our Instagram reels and vice versa. But I don't think that's a good idea right now. I really don't think that's a good idea.

They're they're cutting back on it. Especially because places like tick tock and now YouTube shorts. The they're leaving water marks on the videos once it's processed, and it's, you know, it's uploaded. So when you download it, they're leaving watermarks on it, they're two different audiences also. So there's different things that people like on Tiktok, then they're gonna like on YouTube shorts and vice versa. I'm not a big proponent anymore of uploading the same content, even if it's doesn't have a watermark on it. I'm not, I wouldn't upload the same content, you might have to switch some things around in your edits, in terms of, you know, things that you're saying. And just things that you're providing things that that content is provided overall.

That's what I would do. keep the discussion going in our private Facebook group at Digital Marketing creators.com forward slash group, that's digital marketing creators.com forward slash group. And our YouTube channel also is digital marketing creators.com, forward slash YouTube, it's digital marketing creators.com, forward slash YouTube. What differences have you seen with both platform? Both platforms? What differences have you seen with both Tiktok? In YouTube shorts? What you What do you like, and what do you don't like, and that's what our private Facebook group is for. So also, if you haven't already, leave a review on iTunes, you could, I guess you can mention you can, you can leave your comments there as well. Appreciate you guys. And we'll see you in the next episode, where we're going to talk about social media marketing, for beginners, Thank You.

As a creator or entrepreneur, you have so many things coming your way in terms of online marketing, digital marketing, and it can be so confusing, but we broke it down in this free mini course that we have. It's called the Five Day Digital Marketing Mini Course and you can get that at DigitalMarketingCreators.com/free-mini-course or anywhere on that website, you should see something where you can sign up for that free course and it's not a long course either as a real short course and you know, we didn't want to take up a lot of your time when we put it together but it kind of guides you through different aspects of of digital marketing, and we try to keep it condensed for you. So check that out at DigitalMarketingCreators.com/free-mini-course.

Thanks for listening to the Digital Marketing Creators Podcast at www.digitalmarketingcreators.com.

Transcribed by https://otter.ai

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).