Content Creation: How Creators & Entrepreneurs Should View It [Episode 4]

Content Creation is the topic of our Episode 4 as a part of the Focus Four Series #3. No matter what your business strategy is, you can’t succeed without producing high-quality content. But producing content takes time and effort to create something that’s worth consuming.

Content creation is one of the most fundamental aspects of digital marketing today. It involves creating and distributing content to generate leads and build a brand’s reputation. It involves producing and optimizing content for digital channels such as blogs, videos, podcasts, and social media.

It can also involve writing, editing, and producing content for digital channels and offline channels such as ebooks, newsletters, courses, and even coaching and consulting.  Enjoy this episode!

Resources Mentioned In Episode 4

Content Creation  [Wikipedia]

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Andre L. Vaughn 0:00

In episode four of the Digital Marketing Creators Podcast, we're going to continue our Focus Four series where today we're going to be talking about content creation.

Intro 0:13

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies, and now your host...Andre Vaughn.

Andre L. Vaughn 0:30

Okay, on a Google machine, I looked up content creation. So I came across Wikipedia want to see what our old friends at Wikipedia has to say about content creation. And they state that content creation is the contribution of information to any media, and most especially to digital media. For an end user audience in specific contexts. Content is something that is to be expressed through some medium is speech writing is speech, writing, or any way or various arts for self expression, distribution, marketing and our publications.

So the last thing they say about it is typical forms of content creation include maintaining and updating websites, blogging, article writing, photography, videography, online commentary, podcasting, the maintenance of social media accounts and editing, and distribution of digital media. It even states that a Pew survey describes content creation as the creation of the material, people contribute to the on line whirl, I can just end the episode right now.

Hmm. Okay. So, and that's, I mean, in a nutshell, that's, that's what it is the definition of content creation. So the way I look at it in terms of digital marketing, is, we do three things, for the most part. And, you know, you can go off as add some things also, but we're gonna keep it concise here. We read, we're visual learners. And we have ears, we hear things through audio.

So blogging, reading, you know, people read, so it's good to have a website, it's good to have a blog. So when we're writing, you know, you write, you can write blog posts, of, you know, topics in your industry.

So, create those videos, we have YouTube. So we have, you know, all these social media platforms also where you see, you know, different different things, um, if you want to break it down further than that, in terms of video and being a visual, visual learner, people, people being visual learners, the way I look at YouTube, I look at YouTube as well. It's changed recently, but I look at YouTube in terms of long form content. Now it's changed now the short forms because they have YouTube shorts now, but look at it in that light.

So long term, our long form content, short form content, also other short form content. You can look at, you know, Snapchat, Tiktok ,Instagram reels, but long form content, you can look at LinkedIn you can look at you can you can look at IG video, formerly known as IG TV. Also, LinkedIn, you know, you can upload some upload weather signal, some longer videos or whatever.

So kind of look at it that way and you know, audio podcast and so you can actually upload audio files on places like Twitter, but podcasting as you guys are listening right now, some of you listening to iTunes, you know, are listening on iTunes, you know, these different directories, iTunes, Spotify, Google podcasts, and so many others out there.

So, how often should you create content? It's going to vary from platform to platform. The best, the best. The best thing I can tell you in terms of how often you should create content, find out who's the leader in whatever industry that you're in or that you're going in, you know, someone other than yourself, see how they are creating content.

You know, if you some blog posts, maybe you want to start off blogging, maybe you want to have a goal of putting out 30 articles. So you can put them out as often as you like, but hurry up and get to your 30 articles, or your 50 articles or what have you. And then after that are even, even after that, or even before that, if you want to just start off, hey, I'm gonna put out a blog post every day, hey, I want to put out a blog post every week.

Whatever you decide to do, just be consistent about it, because you have things such as the search engines, you know, that are, you know, watching that particular content, where you're basically talking to the search engines by putting that content out. And you know, it, Google understands consistency, the same as videos, you know, with with YouTube videos.

Now, this is something that I haven't done a great job at, but I'm back on track now. And you can check, check me out at, our YouTube channel. But in terms of videos, you want to be consistent with your videos. A if you put out a video every day, can you can you actually sustain putting out a video every day? Think about things like that. Maybe you want to put out two videos a week? Can you sustain it? Can you put out a video every week? Maybe it's every other week? Just think of it in terms of that? Can you sustain it? And if you can, yes, awesome. Well put out that much content.

Also, in terms of, you know, podcasting, what what we're doing right now, since this is a new podcast, we're gonna put out two or three videos every week. And you know, we're gonna try to sustain it. As you know, we have a goal in mind in terms of how many podcasts I want to put out, or you know, how many podcasts we want to put out before we kind of pull back a little bit and start doing some consistent like a weekly show? or what have you so but how often should you create content? How often can you be consistent in creating content? So kind of think of it in those terms? Do you have any ideas on how often someone should create content?

Let's keep the discussion going on our private Facebook group at that's And I can put this, I'll have this. I have the show notes ready also with the link to this Wikipedia, deal here on content, content creation. And check that out at

In our next episode we're going to talk about is going to be our final, our final episode of our Focus Four series, which is gonna include social media marketing. So thanks for listening and they will see you in the next episode.

Outro 8:13

Thanks for listening to the Digital Marketing Creators Podcast at

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).