Best Social Media Marketing Ad Platforms For Beginners [Episode 20]

Digital Marketing Creators Podcast Episode 20

We talked about the Best Social Media Marketing Ad Platforms For Beginners in Episode 20 of the Digital Marketing Creators Podcast. All of the major social media sites are bringing in a bunch of revenue mainly due to selling advertising “space” in their very popular ecosystems. This can be a huge opportunity for creators and entrepreneurs if you know what you are doing or have the right team in place.  Take a listen to hear us discuss the popular sites and some of the important things that need to be done to be a success.

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Episode 11  Episode 12  Episode 13  Episode 14  Episode 15

Episode 16  Episode 17  Episode 18  Episode 19


Episode number 20 of the Digital Marketing Creators Podcast want to talk about what I had to start it off pointing the finger at me, right? What I think is the best social media marketing ad platforms for beginners. Stay tuned.

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies. And now your host Andre Vaughn.

As a creator, or entrepreneur, you have so many things coming your way in terms of online marketing, digital marketing, and it can be so confusing, but we broke it down in this free mini course that we have, it's called the five day digital marketing mini course. And you can get that at or anywhere on the website, you should see something where you can sign up for that free course. And it's not a long course he does a real short course. And you know, we didn't want to take up a lot of your time when we put it together. But it kind of guides you through different aspects of of digital marketing, and we try to keep it condensed for you. So check that out at

Okay, here's what I think are the top ad platforms, social media platforms, if you are beginner, I really don't care if you are beginner or not, I just think these are the best. So as you know, all of these platforms have almost all of them have some sort of AI platform, so but I'm gonna tell you what I think are the best. Alright, starting off, here's, and I'm not ranking ease or anything like that.

But here's what I think you need. Or you should pay attention to Facebook, Instagram, here's why. As you know, Facebook or Meta Platforms, they own Instagram. And so the ad platform for both of these are the same Facebook, ad manager and so on and so forth. I don't know, you know, they always change the names or whatnot of these things, but the platforms are the same. So you use the same platform.

But here's, here's the thing that you need to you need to understand you can run ads on Facebook, where it's showed, you know, in the feeds, first of all, if you're if you are a beginner and you're listening, it is the one thing you want to do, I don't care what ad platform you use, you want to make darn sure that you're doing a B testing. So if you're new, you want to do a B test, you want to test out two different ads, I don't care if you have if you have make sure you have the budget.

First of all to be doing this, if you have the budget to do more than the two ads, do it, make sure you're doing a B testing. But anyway, on Facebook, Facebook is cool because you can you can do ads and fit in the Facebook feed, whether it's you know, an image and you know, texts, after that or video which I would recommend and then you know make sure you're filling out the you know your captions, your texts, your description box, or what have you.

Facebook, you can do ads where it can be seen in the feed, it can be seen on the Facebook marketplace. Have you ever been on Facebook marketplace and you've seen ads in there. So don't sell it short you can do on the Instagram platform feet. Also, I believe in Facebook, you can do stories also. But I know you can't on Instagram. So Instagram you can do feeds the stories. And you can actually do pretty well, you can do pretty well on both of them.

But I actually liked Facebook stories, actually like run ads and Facebook stories. But I can say with entities make sure you're doing A/B testing. So you can know what works. And you don't have to test a lot. You can do like two or three day testing at like five or 10 book clip so you can see what's working and see what's not working. Also with Okay, Facebook and Instagram. Okay, I'm looking at my at my screen here.

The next one that I want you to pay attention to this one I necessarily it's not necessarily a social media platform, but I grouped these together. And that's the Google search the Google at Google AdWords platform, and YouTube ads. I like the YouTube in stream ads on YouTube. So YouTube in Stream Ads, those are the videos you know you ever see an ad before you watch your video, you click and watch a video you see a quick 15-30 second ad or whatnot. Those are the in stream videos. And that's honestly same platform is Google the Google platform because as you know, Google owns YouTube.

The platform is the same for the Google search platform is the same for, you know, the YouTube ads. Also, those two right there, those, I think those two are the top. That's why it always seems like you know, if you're ever if you're online, if you're on Facebook, and if you ever switched to Instagram, you see the ad on Facebook, and then you go to Instagram, you see the same ad in your feed, or you see the ad in your stories, and you're like, What the heck, you know, because they have tracking code on a part that's part of that.

Or if you've been on a website, and then you go to Facebook, and you see an ad and then you know, you see a similar ad on Instagram, is because of the pixel code that that's probably on that particular website. Those are the two that I would recommend if you're if you are a beginner. Now you do have the other ones also, TikTok now has ads, ad platform.

Snapchat, also Snapchat is actually a Snapchat it's pretty underrated. Snapchat ads are pretty good. Because these the things you got to understand about these apps and platforms that you have to look at the inventory levels, and how new the platforms or the app platforms are. So if there's not a lot of inventory, your prices will be low when you run these ads, Tik Tok, Pinterest, Snapchat, but I think the top dogs right now or Facebook and Instagram along with Google search and YouTube, in Stream Ads. And that's all I have for you.

I just want to make a quick video on that quick video, a quick podcast episode, as you can tell, I do videos also. So we say videos every now and then, on these episodes, but um, if you guys have any.

If you guys know of any other platforms that maybe if you use any of these, hey, come to our private Facebook group. Let's have a discussion about it at Wow 20 episodes already. And check out the show notes at I guess the private Facebook group is that

Think I gave you the show notes the first time I'm messing everything up in this episode, but it's all good. Yeah, I'm just wanted to talk about um, you know, some of the different ad platforms and what I thought was good and some of the things you can you can do and you know, to have successful campaigns in terms of A/B testing and things like that.

So social media at the best social media platforms for beginners, so make sure you come to the private Facebook group and check out the show notes also. So, next episode, Episode 21. We're going to talk about how to get clients for social media marketing. So we'll see you in the next episode. Thanks so much. Subscribe, and of course, We'll see in the next one. Thanks.

Thanks for listening to the Digital Marketing Creators Podcast at

Transcribed by

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).

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