Why I’m Going All In on YouTube Shorts [Episode 31]

Digital Marketing Creators Podcast Episode 31

I love the concept of YouTube Shorts and in Episode 31 I’m explaining why I will be creating short video content for that platform.  I think they’re a great way to consume content on the go, and I love the fact that I can watch them without having to commit to a long video.  YouTube Shorts is a new feature that allows users to create short, 15-60 second videos.  I think that YouTube Shorts has the potential to completely change the social media landscape, and I’m going all in on the platform.

I have always been fascinated by the power of short form video content. From the days of VHS tapes and the first YouTube videos, I’ve been drawn to how these quick and easy videos can communicate ideas, stories, and information in a way that is powerful, persuasive, and engaging. I’ve also seen the power of short form video content for business and marketing purposes.

The ability to create a video that is quickly and easily shareable can help drive leads, increase sales, and build relationships. YouTube is a powerful platform that allows for the easy distribution of these videos. With all these reasons to explore short form video content, it was only a matter of time before I dove in headfirst and started creating them.

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Episode 31 of the Digital Marketing Creators Podcast and today we're gonna talk about why I'm going all in on YouTube Shorts. Stay tuned.

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies, and now your host Andre Vaughn.

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Short form content is a real thing. Right now, with interest based platforms, like Tiktok, our interest based algorithms like TicTok's, everybody's trying to mimic that platform, really, because of the reach that it gives. And who else but YouTube is trying the same thing with our YouTube shorts. I am going all in on YouTube shorts. And the reason for that I'm going to actually written I've written down a few, actually a few. I've written down a few things that I'm going to talk to you about the algorithm is favoring creators right now and YouTube shorts. And you've probably heard me say this before, but it has to do with the supply and the end the demand for content.

So anytime when a new platform or new function of a particular platform, let's just call YouTube shorts a new platform, or is it fair to call YouTube, YouTube shorts is a new functionality of the YouTube platform will we'll say it like that. And anytime that they're rolling something new out, they want content for it. And so when they want content for it, they just open up the algorithm. So they open up the reach. So the or your organic content can be seen by a whole lot of different people if implement the right things for that platform. And what I mean by that is you have to do everything to a tee and and how you do that is watch successful people, or people that successful that's already on that platform is doing well on that platform, see what they're doing, see how they're doing be very, very meticulous about it. And the reason I said say that is because they're being very, very meticulous about creating content on their platform, so hone in on exactly what they're doing and how they're doing, how they're creating the content on that particular platform.

I haven't spoken a whole lot about algorithms. But I'm going to run by a few definitions. A process are set of rules to be followed in calculations, or other problem solving operations expecially by a computer. That's one definition actually, if you look up his algorithm that's from I guess, Google dictionary or something. And what is an algorithm in simple terms, an algorithm is a procedure used for solving a problem or performing a computation. And that's what happens in social media when it comes to organic content. That's what's finding the algorithm is finding the people that you're trying to reach. That's one of the functions of what an algorithm is doing. And with the YouTube algorithm right now with YouTube shorts, algorithm, it's favoring creators. I have a couple other things also the algorithm.

It's really like five things that the algorithm is looking for. A few of them, you control few of them you don't. The viewer search history on YouTube is definitely one of the five things that the YouTube shorts algorithm is looking at. The other is the your viewers watch history, they're looking at their watch history, that's how they can tell what videos they've been watching. That's how they can tell what content to put in front of the viewer by their viewer history. Also, the third thing I have written down is the amount of watch time you receive. So the amount of watch time you receive, they're tracking what's being watched by that particular viewer, how long they're watching a certain type of content. The fourth thing that I have written down is your click through rate. And your click through rate is going to be determined by two things, it's going to be determined by the title of that content on YouTube. And it's going to be determined by something no other none other than the thumbnail on a YouTube video. So that's gonna be that's how people will select your content has to be something that has to be a catchy title, or something in the thumbnail that makes them want to click, and that determines the click through rate. The other thing that the algorithm is paying attention to the algorithm is concerned about this. The fifth and last thing is concerned about whether or not you are creating a binge session, if you're creating a banned session. In other words, do you have other videos or other related videos to that particular content?

Are you keeping people on the platform? That's the YouTube algorithm, whether it really rather it's shorts, or whether it's their long form algorithm. It's really the same thing, those five things that I just named, your viewers search history, your viewers watch history, the amount of time your viewers receive your click through rate. And if you are creating a binge session, are you keeping people on the platform? So if you are referring other videos that's on the YouTube platform? Or you are you referring to any of your other videos on the YouTube platform, that's what I mean by binge session, are they binging your content, kind of like the Netflix effect, that's why Netflix is so popular, because the content that they recommend and keep in front of people it's almost they almost have an interest base algorithm is well within Netflix.

Quick break in the episode, I want to talk about a resource page that I put together with a lot of helpful things on or something much different than the show notes. So says things such as our ebooks and audio books, a whole bunch of other resources with affiliate links and things like that. So make sure you check that out at DigitalMarketingCreators.com/resources, digitalmarketingcreators.com/resources, check it out back to the show.

But you're probably gonna see more and more interest base algorithms like TikTok it's a little it's a little different than social social media has changed. And it's a little different than what it was, you know, when all these first came out 1015 or so years ago, when all these different social media platforms came out also, it's still a search and recommendation base platform. Also YouTube, people will still searching for content on YouTube is the second largest search platform in the world behind Google. You know, it's owned by Google also. And it's a recommendation based platform also what where it recommends you I got saved previously. Other similar videos and I talked about supply and demand the supply is lesser and the demand is greater for short form content. YouTube shortage is great. It's it's I can't say it's like Tik Tok is different all these platforms that they're different, but they're similar.

The last thing I want to talk about is how your content, your content on YouTube and your content on Tik Tok. It shouldn't be 100% the same because it's not gonna it's not going to play well on both platforms. So if you upload every ounce of a video from tick tock like if you download a video from Tik Tok and upload it straight to YouTube shorts, YouTube's probably gonna reject that and vice versa. Tick tock is probably going to eject that also because they're going to know that you downloaded it from the other platform like tick tock as the as their what their symbol on there. And I believe YouTube as that also but I definitely know tick tock does make sure you have a more if you're making content for YouTube or if you're even if you're recording a similar video, make sure you don't say things if you're uploading YouTube, you don't say things like, you know, follow me on Tik Tok, you know, follow me here on tick tock or don't even mention tick tock and vice versa, if you're uploading videos on Tiktok from your, you know, YouTube videos on Tiktok.

Same things, apply the content, the content is gonna be a little different on both of these platforms. Real quick, on YouTube. One thing I noticed about YouTube shorts is there's a, there's people that get a whole lot of views when I do things such is they're making their videos all the same length. I'm seeing a lot of that muscle seeing a lot of emojis in titles. I'm seeing emojis and content on YouTube. I don't see that as much. I see it in the content on Tik Tok, but I don't see like the emojis in the title on Tik Tok. So, like I say it's different. There's different things you can do green screens and so many other different things.

Some people are not recording within these platforms, some people are using other using other software I'm trying to use. They have other software platforms that they're uploading to instead of doing it on like YouTube or on like, tick tock. So they're using things such as like cap cut, which is an app, that actually this app that's owned by bytedance, which is the parent company of Tiktok. Just have to, you know, just watch the people that if you want to really learn and you're at the very, very beginning, you want to watch people that's making the same kind of content that you're making that successful, you know, watch them to a tee watch everything that they do, and they're going to show you or you can search, you can do a search, you know, either on your particular niche and see what people are doing. That's the best way, the best way to do it. I'll be I'll be sending different reports. I'm sure I'll do I'll do more episodes on like tick tock and YouTube shorts, not just giving you information, but kind of given personal information, how I'm doing on air, what am I doing? And why was this successful for me, so on so forth? Why was this bad for me? You know, so I'll definitely leave some leave some updates in the upcoming, some upcoming episodes.

Are you guys making YouTube shorts, make sure you leave, you can leave a comment and our private Facebook group. And that said, digital marketing creators.com forward slash group. And check out our show notes, Episode 31. So that'll be digital marketing creators.com forward slash, Episode 31. Hope you guys understood the big opportunity that YouTube shorts I'm going all in. We'll see you in the next episode. Thank you, and enjoy.

As a creator or entrepreneur, you have so many things coming your way in terms of online marketing, digital marketing, and it can be so confusing, but we broke it down in this free mini course that we have. It's called the five day digital marketing mini course and you can get that at Digital Marketing creators.com forward slash free mini course or anywhere on that website you should see something where you can sign up for that free course and it's not a long course either. It's a real short course. And you know, we didn't want to take up a lot of your time when we put it together but it kind of guides you through different aspects of of digital marketing and we try to keep it condensed for you. So check that out at Digital Marketing creators.com forward slash free mini course.

Thanks for listening to the Digital Marketing Creators Podcast at www.digitalmarketingcreators.com.

Transcribed by https://otter.ai

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).