What Digital Marketing Skills Are In Demand Or Most Useful?

What Digital Marketing Skills Are In Demand For Content Creators
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Digital marketing is one of the best careers out there. But where do you start? What are the best jobs? What digital marketing skills are in demand and what areas pay the best? Well, that’s what this article is all about.

So being a good digital marketer requires two different sets of skills, hard skills, and soft skills. Hard skills are basically learned abilities that are sharpened through experience and education. While soft skills are more of character traits and interpersonal skills, in other words, and hard skills show employers how good you’ll be at your job from a technical standpoint.

While Soft Skills Show whether you’ll be a good employee, teammate or manager now many people focus just on improving hard skills like coding, SEO, or paid advertising.

What soft skills are equally important? A 2018 study on LinkedIn says that 57% of employers value soft skills more than hard skills. Now in terms of what employers look for in a digital marketer will vary based on the position and responsibilities.

We won’t cover every single skill that will be helpful in your digital marketing career, but hard and soft skills are important when hiring digital marketers.

I’m going to share with you some of your most intimate and marketable skills, career paths, and opportunities available. A high-level overview of what’s involved with each one. I’ll also show you how much money you can make at the end of each one.

Let’s Get Started With Digital Marketing Skills In Demand Number One: SEO

First on our list of digital marketing skills in demand is search engine optimization. SEO is a great career choice for anyone looking to work in digital marketing as the world becomes more and more reliant on search engines to soar to deliver information.

Businesses are willing to pay top dollar for someone who can help them rank higher in the search results. And there are three main aspects to search engine optimization:  On Page, Off Page & Technical SEO.

SEO Digital Marketing Skills In Demand

The second is Off Page SEO, which is more of the creative parts of search engine optimization. This includes things like creating valuable content and building links and doing keyword research.

The third is technical SEO, which is all about the technical aspects of optimizing a website for search engines. These include things like optimizing your website’s code, sending out direct redirects, and making sure that your site is crawlable (robots txt files and sitemaps).

The good news is no matter what area of SEO you’re interested in, there are plenty of career paths available to you and a number of different ways that you can go from where you’re at today to becoming an SEO expert or a school agency, which is to get a job working for an agency that specializes in SEO.

An alternative is that you could work in-house for one specific company that wants to improve its organic search engine rankings. Another way to go is freelancing and just carving your own way, which is great if you want to be your own boss, but you will miss out on some training opportunities by the company.

The most important aspect and prerequisites for anyone looking to break into SEO is having a strong work ethic and a willingness to learn everything in marketing. SEO is constantly changing and evolving.

You need to be able to change, evolve, and adapt but if you’re not afraid of a little hard work though SEO is a great career choice. When it comes to just how much money you can earn, just go to a job search website such as glassdoor.com to see what companies are paying.

Email Marketing Skills Can Be Very Useful

Email marketing is a great way for businesses to connect with their customers and promote their products and services along with almost anything they’re selling. And it’s a skill that’s always in demand.

As the world becomes more digitized, businesses are only going to be increasingly looking for people who can master email marketing in order to help them reach their customers off other platforms like social media.

This is because with email marketing, typically you own your email list which is access to the people who have opted in rather than sort of building your business on rented land, like on social media.

Email marketing skills In Demand For Digital Marketers

Now, if you’re interested in email marketing, there are a few things you should know:

First, it’s important to understand how email marketing works. There are different styles, formats, and different ways of doing it. Depending on what business or market you’re in, the most common type of email that most businesses do is a promotional email.

This is basically the classic, almost stereotypical email that you get from most businesses. It’s a promotion, trying to sell you something. Now when done right. promotional emails can be effective, but more often than not, they tend to get ignored and not labeled as spam and deleted. Completely.

Another type of email is a transactional email which typically occurs after someone has made a purchase and then the company follows up and provides the receipt provides the next steps, possibly more training, and maybe even makes an upsell or cross-sell or a down-sell.

Email Marketing Skills For Content Creators

Just fancy marketer talk for giving them something else that they may want to purchase. Then there are follow-up or nurturing emails or emails that someone has sent after they take some kind of action like signing up for your newsletter or downloading a lead magnet or some kind of free guide or cheat sheet or PDF or blueprint or anything like that.

These are by far the most important types of emails to create. The key here is to make sure that you provide relevant and interesting and not boring. Email marketing is an incredibly powerful tool.

If you just spam people, they’re gonna get annoyed, unsubscribe, and hurt your business, your brand, and all of the messaging around it.

Social Media Marketing Is Definitely A Skill With High Demand

Many people are drawn to Social Media Marketing because it offers creative, challenging, and dynamic career paths. SMM professionals are responsible for managing online content that promotes a brand or product. This can include developing strategies for creating and managing social media accounts and running campaigns.

social media marketing skills are in demand for creators and entrepreneurs

Social media marketing is a relatively new field and it’s constantly evolving. This means that there are many opportunities for those with the right skills to carve out a successful career. It’s also important to note that there is more competition in this field and to be successful, you’ll need to be innovative, driven, and always up to date with the latest trends.

If you’re interested in social media marketing, the very first step is to start familiarizing yourself with all of the different platforms. Each platform has its own unique criteria, guidelines, and its own style and tone for the users so don’t be afraid to explore any of them.

Social media marketing skills in demand

If you’re interested in social media marketing, the very first step is to start familiarizing yourself with all of the different platforms. Each platform has its own unique criteria, guidelines, and its own style and tone for the users so don’t be afraid to explore any of them.

Once you have a good understanding of the different platforms, you can start to create your very own strategy. This will include the basics, like what are your objectives and who is your target audience.

What kind of content are you going to create and what is your frequency in the schedule of the content you posted? Don’t be afraid to dive into your analytics to see what’s working and what’s not.

Pay Per Click Advertising Can Be Very Useful For A Digital Marketer

Pay Per Click advertising is a kind of online advertising that allows the advertiser to target its ideal customers directly. The different PPC platforms have different targeting and selection criteria.

PPC Digital Marketing Skills In Demand

When compared to more traditional forms of advertising like television or newspaper, pay-per-click or PPC allows you to be a lot more selective and therefore potentially more profitable. PPC ads are shown as sponsored links at the top of search engines or on other websites.

PPC can be a very lucrative field to get into provided you’re willing to put in the time, and energy effort to learn. It’s important to understand that as advertising costs have risen over the years that competition is at an all-time high which means you want to succeed to make sure that you have a solid strategy in place.

Pay Per Click Manager Skills in Demand

This means first making sure that you understand the basics, fundamentals, and principles of digital marketing. PPC is a great way to scale a business profitably and has the potential to put in $1 and get out to $5 or even $10.

Digital Marketing Skills In Demand:  Conversion Rate Optimization (CRO)

Conversion rate optimization, also known as CRO is all about improving the results of a website by increasing the percentage of visitors taking the desired action such as subscribing to a newsletter, making a purchase, or filling out a contact form.

CRO experts use data analytics and user research to identify opportunities to improve user experience and increase conversion rates. CRO is a key part of any online marketing strategy as it can help to get more value for your existing traffic.

Conversion Rate Optimization Digital Marketing Skills In Demand

Small increasing conversion rates can have a big impact on the business’s bottom line. There are many different techniques that can be used to improve conversion rates. But some of the most common include A/B testing, landing page optimization, and personalization.

Retesting or split testing or multivariate testing, which are all the same thing but with different names is a technique that can be used to improve the results of a website by comparing two different versions of a web page to see which one performs better.

In A/B testing, half of the visitors to a website are shown one version of the page, and the other half are shown a different version. The results of the tests are then used to determine which version is more effective at converting visitors into customers for leads.

Landing Page Optimization is another common technique that can be used to improve conversion rates, landing pages, or pages on a website where visitors land after clicking on an ad.

CRO experts use data analytics and user research

It’s designed to promote a specific product or offer and they should be optimized to convert visitors into customers. Leads personalization is a technique that can be used to improve conversion rates by showing each visitor a different version of a website based on their individual needs and interests.

Digital marketing skills are in demand for certain but no matter what you choose to do, there isn’t a right or wrong way to get started as long as you just start first.

Digital Marketing Skills In Demand FAQs

What Skills Are Required For A Digital Marketing Expert?

1. Data Analysis
2. Content Creation
3. SEO & SEM
4. CRM like WordPress
5. Communication Skills
6. Social Media
7. Basic Design Skills such as Canva

What Hard Skills Do Digital Marketers Need On Their Resumes?

1. SEO
2. Long And/Or Short Form Video
3. Content Marketing
4. Analytics
5. Pay Per Click
6. Competitive Research And Analysis

6 Steps To Start A Successful Digital Marketing Career?

1. Start Your Own Website
2. Learn SEO
3. Google Ads Certification
4. Master FB Ads
5. Become Adequate About Google Analytics
6. Keep Learning Always

4 Skills Recommended For Every Digital Marketer

1. Understand Design & Planning
2. Highlight Your Unusual Skills
3. Must Be Tech Savvy
4. It Helps To Be Persuasive

 

Check Out This Helpful Content:

What Is Digital Marketing? [The Ultimate Online Marketing Guide]  [Article]

What Digital Marketing Is All About (Benefits, Differences, And More)  [Article]

What Digital Marketing Means (Easiest Way To Understand It)  [Article]

13 Digital Marketing Consulting Types For Your Small Business  [Article]

Digital Marketing Services And Its Benefits For Creators  [Article]

21 Top Digital Marketing Trends For Business (2022)  [Article]

How To Start A Digital Marketing Business (With Zero Experience)!  [Article]

15 Digital Marketing Types And What It Means For Your Business  [Article]

What Is A Digital Marketing Strategy For Content Creators?  [Article]

 
 
Consulting For Organizations

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).

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