Worst Advice Ever Told About Social Media Marketing! [Episode 38]

Digital Marketing Creators Podcast Episode 38

Social media marketing is a powerful tool for businesses to reach their target audience. In this Episode 38 of the Digital Marketing Creators Podcast, we are talking about the Worst Advice Ever Told About Social Media Marketing.  Social media marketing is a form of marketing that uses social media platforms to create, share, and exchange information online. Social media has become a powerful tool for businesses and entrepreneurs because it provides them with the opportunity to connect with their customers and potential customers.  There is a lot of bad advice about social media marketing that can be irresponsible and we talk about a few in this episode.

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In Episode 38 of the Digital Marketing Creators Podcast, we're going to talk about the worst advice ever told about social media marketing. Stay tuned. You gotta hear this.

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies, and now your host Andre Vaughn.

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Now, of course, there are a lot of different things that go on in social media marketing, there's a lot of things said about all of these different platforms. But as a whole, the worst advice ever told about social media marketing, I'm just going to talk about one thing, I can drag this thing out and go about 30 minutes. But we like quick episodes.

And the thing that I've heard, and I see with my own eyes, is producing content, and sharing it. And that's it, you shouldn't do anything else, but produce the content and share it. That's it. That is the worst advice ever. The worst advice ever. I don't care what platform that you're on, I don't care if you're on Facebook, LinkedIn, any of these platforms, that is horrible advice. If somebody's given that advice, don't listen, there's more that go into it. When you're using any of these social media platforms, now it's fine to you know, you're you're producing content, you're sharing it that that's okay. But you have to do so many other things you should want to grow, whatever platform that you're on, you should want to grow it. And by growing it, you should do or you should use all the functions that's provided to you by those social media providers.

The thing that comes to mind, when I hear or when I just see someone just sharing the content is really all you have to do is you can listen to people like Facebook's Mark Zuckerberg listed the leaders of these platforms. And they'll tell you, and then even people that create the content, they didn't get all those people for nothing, or you know, they didn't get all those people sharing their shares. They're sharing their stuff, for nothing, they did so many things in order to grow those places. And to have people wanting to share their content. First of all, they're making great content. That's why people are sharing it, they're sharing good content, you should want to make great content. Number one.

The second thing that you should do is hone in on one particular platform. Whether it's Facebook, whether it's Tik Tok, whether it's, you know, YouTube, long form or short form, any of those things, you should focus in on one of them, or maybe two, but whatever you do, hone in on him and see how those platforms work. Because if you're just producing the platform, if you're just producing rather than the content, the videos, the blogs, or whatever, and you just shared it, and that's it, you're not going to go for on those particular platforms, you know, at those particular places, you're not going to go very far. And that's, like I said, that's some horrible advice to believe that you just got to share something all the time, you have to do something real important and that the real important thing is engaged with those readers.

You have to engage you have to go in your comment section. If someone says a great article, or if they have a question or what have you, you have to respond to them. And the best way to respond to them is by either answer their question, but also ask them a question, because the more and more comments you get, the better for growth on that particular platform, you ever notice on places like YouTube, where people and it's always good to go to like a YouTube channel that doesn't have a ton of subscribers, but even ones with a ton of subscribers, they have people that's running those YouTube channels that's running those comments form.

And they always engage in their comments and are asking questions they might answer a question, or respond in a way to where they're asking a question back is the last thing because they want to keep that chain of comments going, the more comments equals the more engagement. And that's really important. Don't just create content and share it, you have to make sure that you're engaging on those platforms. Ask those questions, see what your readers are doing, see what they're talking about, engage, engage, engage. That's a recipe really for success. Just that alone, especially if you're honing in on one main social media platform. And while I have you here I had, really, that's really all I was gonna say.

But I have one other thing. And this is something that just came to mind, you can throw this on the list, also as one of the worst pieces of advice ever told about social media marketing. And that's, you have to listen to the words that I'm using, you have to post every day, you don't have to post every day on every platform. It all depends on which social media platform that you're using. If you're on something like Instagram, you don't have to post every day. Now if you're doing something like rails, if you're using, you know, anything short form, I think you should, you should post every day.

Anything outside of that you shouldn't have to post every day, even on LinkedIn, you don't have to post every day on LinkedIn, you don't annoy a bunch of people. And those are the people with the money the people hold LinkedIn. So you're gonna annoy the heck out of them if you're posting every day, not necessarily annoy them. If you're posting every day, you shouldn't be posted multiple times a day, on a place like LinkedIn. Every day, I wouldn't do it. And I don't do it. I'm not as active on their platform, but I wouldn't do it every day at all. Now, like I said, anything short form, tick tock YouTube shorts, Snapchat, all that stuff, post daily, post daily, they want you to post daily and they want you to post a lot daily and a lot means you know, two to four videos per se.

I definitely definitely wouldn't on his other platforms, especially like the what I call the legacy platforms, the old school platforms like Facebook, not just Facebook, but anything that's long form base content, you usually don't have to post every day. So that definitely came to mind when I thought about the worst advice ever. And I hear that all the time from from different people, you should post every day only on short form. That's just my advice to you.

Make sure to keep the discussion going in our private Facebook group, digital marketing creators.com forward slash group. Also, make sure you come back to the show notes, check out the show notes at DigitalMarketingCreators.com/episode38 and our private already set up private Facebook group or YouTube, YouTube, make sure you subscribe to our YouTube channel, you can check that out at DigitalMarketingCreators.com That's DigitalMarketingCreators.com/Youtube. So make sure that just keep that in mind. Keep that in mind. When it comes to social media marketing. You know, there's a lot of bad advice out there. We will see you in our next episode, we got episode 39 coming up, and we're going to talk about few things you've been missing in your short form video. So make sure you check that episode out. Thank you and enjoy.

As a creator or entrepreneur, you have so many things coming your way in terms of online marketing, digital marketing, and it can be so confusing, but we broke it down in this free mini course that we have. It's called the five day digital marketing mini course and you can get that at DigitalMarketingCreators.com/free-mini-course or anywhere on that website you should see something where you can sign up for that free course and it's not a long course he does a real short course and you know we didn't want to take up a lot of your time when we put it together but it kind of guides you through different aspects of of digital marketing and we try to keep it condensed for you. So check that out at DigitalMarketingCreators.com/free-mini-course.

Thanks for listening to the Digital Marketing Creators Podcast at www.digitalmarketingcreators.com.

Andre L. Vaughn
Andre L. Vaughn

Andre L. Vaughn is a digital marketing content creator and author of "Social Media Simple Marketing" who helps creators and entrepreneurs magnify their brand message to generate leads that convert to sales. He's also a contributor at Addicted2Success, The Good MenProject & Thrive Global, and a graduate at the University of Missouri-St. Louis (B.S. Information Systems & B.S. Business Administration).